If your KPIs only measure human clicks, you’re flying half blind. Today, your content serves two audiences: people and AI systems that increasingly answer instead of sending traffic. TBSCG’s Content Intelligence unifies instrumentation, identity, asset-level observability, AI visibility, experimentation, and activation—so you can plan, prove, and continually improve ROI. We build on what you already run—DXPs and DAMs from partners such as AWS, Magnolia, and Adobe—where we have deep delivery credentials and accelerators (including our Magnolia Insights Accelerator) to speed time-to-value. We execute with embedded, dedicated teams so your roadmap moves faster without the handover tax.

• A single source of truth for a dual audience (humans + AI). A unified dashboard pairs traditional engagement/conversion with AI Visibility—citations, share-of-voice in AI answers, sentiment, and crawler activity.
• Measurable business impact. Tight content→outcome attribution to revenue, leads, retention, plus predictive planning to back topics and creatives with the highest expected ROI.
• Operational efficiency at scale. Agentic workflow loops automate strategy→creation→optimization→measurement; brand-aware copilots accelerate localization and governance.
• Better experiences, higher conversion. Intent-based personalization with continuous experimentation and multi-armed bandits that compound gains.
• Creative effectiveness & asset ROI. Asset-level telemetry and AI-assisted analysis reveal which features drive CTR/CVR by channel and audience—produce fewer low performers and reuse winners automatically.
• Future-proof architecture. Composable, API-first, warehouse-native patterns that scale globally and align to our AI & Data and Content Services portfolios.

1) Discovery & Design

• Stakeholder & KPI mapping (human + AI objectives).
• Telemetry blueprint across web, app, CMS/DXP, DAM, CDP/warehouse, commerce, support, CRM, email, ads.
• Dual-audience measurement model: engagement, conversion, and AI presence-in-answer SoV.

2) Unified Data Capture

• Direct web tracking (log analysis + lightweight SDKs) with event auto-capture.
• Connectors & API-first ingestion across CMS/DXP, DAM, apps, CDP/warehouse, commerce, support, email, paid media.
• Event model and identity stitching; session replay, heatmaps, funnels, pathing; frustration signals (rage/error clicks, anomalies).
• Asset observability (DAM): usage across channels, version lineage, placement tracking, auto-metadata at ingest, and performance.

Accelerator: For Magnolia estates we can onboard with Magnolia Insights Accelerator—AI-optimized page auto-tagging, interest capture, visitor description and segment recommendation engine, Insights dashboard, and data export.

3) Governance & Quality Monitors

• Continuous SEO/AIO audits (technical, on-page, schema).
• Accessibility checks in authoring; brand compliance (tone/terminology/style).
• AI audience telemetry (AI Visibility): bot/crawler logs, monitoring of citations/mentions in AI answers for tracked topics/prompts.
• Privacy & controls: policy enforcement, audit trails, PII safeguards.

4) 360° Analysis

• Profile unification (identity graph), cohorts and segments enriched by first-party CDP.
• Content graph: semantic mapping of assets to topics, entities, intents.
• Descriptive/diagnostic analytics with funnels, journey analytics, and anomaly-linked replays/heatmaps.
• Conversational analysis via a data-aware AI agent.

5) Predictive & Prescriptive Intelligence

• Forecasting (traffic, conversion, demand).
• Next-best-content/action models aligned to business goals.
• Auto-prioritized backlogs with expected impact/effort.
• Gen-AI copilots for ideation, briefs, drafts, and localized variants with brand policy guardrails.
• Creative insights: attribute→uplift modeling; asset ROI prediction.

6) Experimentation & Personalization

• A/B/n + multi-armed bandits, smart traffic allocation, early-stop logic.
• Guardrails & bias checks (power, SRM detection, sequential controls).
• Real-time personalization using interest/topic profiles; recommendations with impression/accept/ignore telemetry.

7) SEO → AIO Analytics (for the AI era)

• Presence-in-answer rank & SoV vs competitors; AI citation coverage.
• E-E-A-T signals, schema coverage.
• LLM-oriented quality: faithfulness, relevance, coherence—readiness for retrieval and grounding.
• Explainability on recommendations (features used, data slices, confidence).

8) Activate & Evolve

• Audience & decision APIs to power your DXP, DAM and channel apps.
• Agentic workflow engine to orchestrate plans, content ops, QA and rollouts.
• Run with TBSCG embedded teams; capability transfer to your squads.

Reference stacks we work with:

• Cloud & data on AWS (security, scale, analytics).
• DXPs including Magnolia and Adobe AEM where we’re established partners.
• Plus composable best-of-breed tools across search, CDP, experimentation, and MLOps.

• DXP-first, AI-ready. Two decades delivering enterprise-grade content platforms, now supercharged with our AI & Data practice for predictive insights and automation across CMS/DAM/Cloud.
• Proven accelerators. Our Magnolia Insights Accelerator compresses time from behavioral data to actionable segments and personalization.
• Embedded delivery model. We work as a dedicated team inside your org—so velocity and quality go up without extra management overhead.
• Enterprise-grade partnerships. Certified, active partnerships with AWS, Magnolia, and Adobe.
• Credibility across industries. Trusted by Nikon, Herbalife, El Corte Inglés, Bobcat, Alameda County and more.
• Industry coverage. Energy, Government, Health & Nutrition, Insurance & Finance, Manufacturing, Retail, Telecom, Travel & Tourism.

• CMO / Chief Customer Officer seeking end-to-end clarity on “content → commercial impact,” including AI influence that doesn’t show up in clicks.
• CDO / CIO / CTO modernizing data, content, and experimentation stacks while controlling risk and cost.
• Heads of Digital, Product, Growth & Brand running multi-market portfolios, personalization, and experimentation at scale.
• Regulated & global brands that need auditability, privacy and accessibility without slowing delivery.

• Standalone SaaS managed by TBSCG with warehouse-native options.
• DXP/DAM Extensions (in-app modules) for platforms such as Magnolia, Contentful, Contentstack, Cloudinary—delivered via our composable, API-first approach.
• Cloud-native on AWS with enterprise security, observability and cost control patterns.

• Dual-audience dashboard live: engagement + conversion + AI visibility SoV/citations/sentiment.
• Identity-stitched 360° views and a content graph powering search, recommendations and personalization.
• Experimentation & personalization running on priority journeys with guardrails.
• Governance monitors (SEO/AIO, accessibility, brand compliance) closing quality gaps.
• Action APIs wired into your DXP/DAM so insights drive outcomes—not slide decks.